Welcome to MWM2

Listening is at the heart of everything we do at MWM2. We firmly believe that the success of an organization begins with attentively listening to people, starting within our own team. Our employees are the driving force behind our success; by listening to them, we set the tone for how we approach every challenge.

Make an impact with your customer's voice

MWM2 was founded in 2003 by Hemmo Vriend and Govert van den Bos. Right from the start, our mission was clear: to help organizations excel by listening closely to their customers.

Years of Customer Success
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Our team

Our dedicated team of over 50 professionals is the heart of MWM2. This mix of experienced consultants, young researchers with fresh ideas, and skilled team managers enables us to meet any challenge and consistently deliver top performances for our clients.

What we stand for

Your sparring partner


Innovation and technology: ongoing development of new tools and methods.

Market leader

Market leader in online customer panels and communities: more than 20 years of expertise in a wide range of research methods and technologies.


In-depth insights: assisting organizations in understanding and responding to their customers' voices.

Custom research

Custom solutions: tailored to the unique needs and challenges of each client.

As a leading and innovative research agency, we were recognized as the Data & Insights Agency of the Year by the Data & Insights Network (formerly MOA) in 2023. Our clients value our proactive attitude, customer focus, and our unique approach to challenging target groups, such as Generation Z. Our innovative methods, including the Whatsapp Survey and Conversational Survey, are widely recognized and praised.

Quality and Reliability
Quality and reliability are our top priorities. We adhere to the highest national and international standards in market research, data security, and privacy. Our certifications – ISO20252, ISO27001, and ISO27701 – are a testament to our commitment to excellence. As a member of both the Data & Analytics Network (formerly MOA) and Esomar, we are dedicated to the highest level of professional integrity.